Sami Saab is a Lebanese creative director, Co-Founder / Partner РCreation Leader of Cl̩mentine SAL advertising agency.
Sami Saab (Samy Saab) is responsible for the corporate image and advertising of Orange Television – OTV.
Sami Saab was also head of Communication at Free Patriotic Movement Tayyar al Watani el hour headed by Michel Aoun. He was behind most of the political ad campaigns during the Lebanese Elections 2009 , including the controversial ad ‘Sois Belle et Vote’ (look beautiful and vote). The smart concept reshuffled the stereotypical say Sois belle et tais-toi (beautiful and dumb), to show that women can be both good looking and smart. Because not all Lebanese are francophone, some did not understand it and got offended thinking it was sexist.
Sami Saab also previously worked as Creative Director at Fortune Promoseven KSA and at Impact BBDO Doha.
Sami Saab studied at the Academie Libanaise des Beaux Arts (ALBA).