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QuikSilver

Country: Lebanon

In the late 1960s Australian surfers Alan Green and John Law chased a dream - to live in Torquay, make a living and go surfing. In 1969 Alan Green produced wetsuits (Rip Curl) on a $2500 loan from his father, the next product was sheepskin boots (UGG Boots), and in 1970 he and John Law formed the company named Quiksilver. Greenie and Law ripped apart some old trunks and discarded the portions that they deemed unnecessary or undesirable. Gone was the leaden canvas, the lace up front, the long stovepipe legs, the double thick seams and buttons that hurt when you paddled. Nothing of the old was left so they started from scratch. A pattern that was anatomically based was devised to move with the surfer. So Greenie and Law put them on and went surfing. Hard at it, all day every day. People notice what works. They also pay attention to individuals who devote years to chasing a dream. Soon other riders would do anything to get one of these elusive newfangled boardshorts. This was the birth of Quiksilver, the genuine, original, functional choice of the hard-core participant.Today, Quiksilver offers a diverse line of products under its umbrella including a complete clothing collection, accessories, eyewear, watches, and wetsuits. A similar offering for boys ages 8-14 years old, 4-7 years old and toddlers. The Winter Sports division is emerging with snowboarding apparel and hard goods designed for high performance enthusiasts. To further expand the division, in 1997, Quiksilver acquired Mervin, a snowboard manufacturing company that makes Gnu and Lib Tech snowboards and Bent Metal step in bindings. QuikSilver Edition is a line of clothing targeting the now 25-40-year-old waterman. In 1999, the Company brought legendary skateboarder Tony Hawk into the Quiksilver family by sponsoring him and purchasing his company, Hawk Clothing. Girls lines including Roxy, Roxy Teenie Wahine, Raisins, Radio Fiji, and Leilani swimwear are stronger than ever. Quiksilver has become far more than just a fashion apparel company. It is a company with deep roots in the history of the demanding outdoor sports lifestyle. Quiksilver, now a truly global brand, remains a pioneering force in the most original of all sports: surfing. In 1994 Khatib For General Trading a Lebanese corporation dealing in general garments trading introduced Quiksilver to Lebanon by establishing its first Quiksilver concept shop in Verdun shopping district. Gaining customers confidence and loyalty, Quiksilver widely spread over the Lebanese territory through the opening of several board riders shops in the country.Presently Quiksilver outlets are available in Verdun, Sodeco Square, and Galaxy CenterBHV, Tripoli, Faraya (Pic Blanc Mzaar 2000) the company is working on establishing new locations in the near future to cover a larger area to cater for its customers needs.Quiksilvers commitment to quality, real value for price, design, style and wide variety of products made it one of the few elite - leading name

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